Kate Spade opens their Pop-up Store in London on 13th October with a twist of whimsical and sweetness.
What's a pop-up store, you may ask? Pop-up retail has been increasingly popular with major brands, as the name suggests it's a store that pops up out of nowhere, drawing a lot of buzz and crowd, and then disappear or morph into something else, adding to retail the fresh feel, exclusivity and surprise that galleries, theatres and Cirque du Soleil-adepts have been using for years. In Kate Spade's pop-up apartment, it consists of 4 rooms: lounge, kitchen, dining room and bedroom. For you Londeners, there will be KS merchandise exclusive for this pop-up store in London only.
I totally dig the floors. If you noticed, its not exactly new, it has this touch of vintage that really makes it a lot more exclusive and homely. Doesn't this remind you of their Envelope design Kate Spade Clutch?
The living room reminded me so much of Alice in Wonderland. The bags hung there looked as though they were hanging in mid-air. Cute much?
Hurry people, the pop-up store will only be in London, Covent Garden till 10th November. Can't wait to see where their next stop will be.